Managing Director | Smart Change Consulting Ltd

Jo Gilbert

There are no traffic jams on the extra mile

About Me

I enjoy a simple life really,  when I’m not working I spend my time with my family and friends. Truthfully I enjoy nothing more than a lazy Sunday at home with a good book or movie to watch, a nice bottle of red wine with a take out or roast dinner. I enjoy travel, and I spend a healthy amount of time each year in Lanzarote, it’s a great place to go to get work done when I don’t need to be on client site, the change of environment really does have a positive impact and helps to focus my mind,  you could call it my 2nd home.  

A life threatening illness in January of 2009 became a defining moment for me and my career, I had a lot of time to reevaluate what it was I wanted from life and to change my direction of travel, so shortly afterwards I left my role of 10 years at npower and set up my company Smart Change Consulting Ltd, and I have never looked back.  I carry a small pebble with me each day – a ‘gratitude rock’ just to remind me of everything I have in life and how lucky I am, not necessarily with wealth or material possessions but life itself,  good health, a lovely family and being blessed with two beautiful grandsons, the best ever friends and a rewarding career. 

My passion is making a difference and adding value, a simple smile to a stranger may be the only smile they get that day.  I have translated this passion into my career, I’m an advocate of delivering reductions in fuel poverty and poverty related health issues in the utilities sector via lower tariffs, innovative technology and community energy based schemes.  I am keen to work with suppliers, local authorites, community groups and technology providers who appreciate how difficult it is for far to many families to heat their homes, many choosing between heating or eating – this should not be happening in today’s society.  There is so much more to be done and as the industry ramps up the mass rollout of smart meters, we can look at alternative technology such as the internet of things (IoT) to deliver tangible benefits to communities and households who need it the most. 


  • Change Management
  • Stakeholder Management
  • Business Strategy
  • Smart Metering
  • Program Management
  • Process Improvement
  • Tackling Fuel Poverty
  • Project Planning
  • Residential and Commercial Utilitys
  • Community Energy
  • Business Transformation

Personal Interests

Spending Time With Family

Making a Difference

Spending time with friends

The Energy Industry

Audio Books

Self Development

Law Of Attraction

Living Life To The Full



My career in utilities, has spanned from being an accounts manager at npower to now advising the industry’s big players and new market entrants on a strategic and operational basis. Following the launch of Robin Hood Energy the country’s first fully licensed not for profit energy supplier in 2015, whom I had developed the business case for, built the financial model, ran the procurement that got full approval and was integral to the setup of the end to end operational supply company. I was asked by Nottingham City Council to stay on and run the company, delivering the actual business case I had created for them as well as continuing my consultancy for others.

Towards the end of 2015 I took part in a televised interview where I was asked to give evidence to the National Assembly for Wales, advising the panel on the future of energy supply in the country. During 2016, I was invited as a guest speaker for many conferences and events including the PRASEG annual conference, where I joined the panel discussion which focused on the wide range of innovative energy projects happening at regional, local authority and community level; the new technologies that are enabling this transition; how these are shaping the UK’s future energy landscape and how they fit in with the government’s devolution agenda and wider energy and climate policy goals. I also lead the development of the white label and partnerships strategy for Robin Hood Energy and brought to market White Rose Energy on behalf of Leeds City Council,  Brighter World Energy on behalf of Switch On Ltd and The Energy Deal Ltd all white label partners of Robin Hood Energy. Prior to finishing my contract with Robin Hood Energy I secured a white label partnership with Ebico Ltd who have operated for the past 16 years as a not for profit white label provider with Scottish and Southern Energy – this was a big win and great final deliverable. In addition to this, in 2016 I also provided market entry support to Brook Green Supply Limited, a brand new fully licensed commercial supplier, whom I also obtained shipper licenses for.
I continue to support energy suppliers who have either entered or are considering entering the UK markets and also working with a variety of clients who aim to deliver innovation to the sector.

Key Roles

I provide strategic and operational support to organisations of all sizes, with varying business models for entry into the UK markets.

Assist companies with procurement of key contracts for billing, CRM, metering agents, market messaging, smart metering, meter asset funding.

Programme and project management of major programmes of work with investment funding of circa £12m.

Operational design, business processes, regulations, third party management, financial and business planning, risk and issue management, key performance indicator benchmarking, development and monitoring, SLA delivery


Smart Change Consulting Ltd

Stoke-on-Trent, United Kingdom

Clients include: ESB, Robin Hood Energy, EDF Energy, Bglobal Metering, Utiligroup, Glide Utilities, Smart Metering Systems, Thirteen Housing Group, Energy Global, APSE Energy, Inspired Energy PLC

Recent contracts / consultancy:

Inspired Energy PLC – Operations Director – GB Supply / White Label Solutions

Energy Global PTY Ltd – (Thistle Energy Supply Ltd).  Chief Operating Officer – GB Supply

ESB / Electric Ireland, supporting the programme of work as a UK Markets SME.  Assisting on several areas of CME business readiness including system configuration, procurement of metering agents MAP, MOP, MAM, DC/DA/DR, payment providers, market messages, various contracts, T&Cs, Business Process Design reviews, Operational procedures.

Supporting the set-up and licensing of Brook Green Supply Ltd – Full Market Entry, obtaining fully licensed SME & I&C supplier business and shipper license.

Nottingham City Council – Robinhood Energy. Reporting to the Board, bringing across expertise to elevate the new energy company and extend its reach, engage with key stakeholders, raise awareness and drive revenue through the development and implementation of business and marketing strategies. Full management responsibility for Robin Hood Energy with a focus on delivering commercial results, managing performance and ensuring compliance with all regulatory requirements.

White Rose Energy (Leeds City Council) – Market Entry
Brighter World Energy (Switch On Ltd) – Market Entry
The Energy Deal Ltd – Market Entry
APSE Energy – Advising several Local Authorities on market entry

Director | March 2010 – Today

Lead Consultant | July 2010 – June 2012

Business Project Manager | July 2007 – June 2010

Customer Operations and Change Manager | Jan 2000 – June 2007

Specialist Areas

  • Market Entry / Balancing Settlements
  • Strategic Business Planning
  • Risk Management
  • E2E Customer Operations & Business Process
  • Smart Metering / Pay as you go
  • White Label Development
  • Regulation and Supply Licence Conditions
  • Programme / Project Management
  • Developing technical requirements
  • ISO9001 Quality Management Systems
  • ISO27001 Security Management
  • PAS55: 2008 (ISO55000)Asset Management

Victoria Warren

Jo is one of the most successful people I know, and this is down to her down to earth nature and ability to vision. I worked with Jo at RWE npower but also through running my own business. Jo gives sound business advice and is always helpful with people focus. A true leader and an expert within the energy sector. Anyone working with Jo will get excellent results!





Victoria Warren

Co Founder The Energy Deal Ltd

Patricia Nolan

I wanted to thank you for all the hard work, advice, guidance and support you have given me over the last few months getting us ready to enter the GB Energy market for CME. It’s been a pleasure working with you on this interesting journey and learning about the GB energy industry from you during this time. I wish you all the best with your new role and please keep in touch.





Patricia Nolan

Head of Operations, GB Supply, ESB

Hayley Thompson

Jo is by far the best PM that I have had the pleasure of working with. She can think on her feet; is quick to think outside of the box for issue resolution; a keen team player who inspires those around her. I’m not at all surprised that she has moved on to bigger and better things – her success speaks for itself.





Hayley Thompson

Senior Project Manager at RWE IT UK

Phil Hale

Jo is a tenacious project manager who constantly seeks to deliver above expectations. One of Jo’s greatest strengths is her ability to create a network of stakeholders that she can rapidly call upon to push work forward. I am always confident in Jo’s ability to deliver, knowing that “leave it with me” means resolution will be around the corner.





Phil Hale

Senior Product Manager at Experian

Sue Crabtree

Jo is a very focused, competent and successful project manager. Jo works at an extraordinary pace to understand requirements, identify and resolve issues and achieve objectives using a range of PM tools and techniques. An inspiring team player, with creative instinct and a strong sense of fun. I would recommend Jo to you, without hesitation





Sue Crabtree

Project Manager at National Grid

Elizabeth Kenny

Jo is an experienced Business Change Manager and is an asset to any team or organisation. Her drive and committment are second to none, she consistently delivers to time and quality and has a capacity for work that is impressive. She regards any problem as a challenge and is innovative and resourceful when finding a solution to that problem. Her knowledge of smart metering is extensive, as is her understanding of the industry. It has been a pleasure and a privilege to work with her and I would recommend her without hesitation.





Elizabeth Kenny

Smart Metering Project Manager at RWE npower

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Contact Me

Stoke on Trent, Staffordshire

07557 640039