Jo Gilbert



  Business Consultant, Success Coach & Mentor

Best selling Author | STRENGTH & POWer | SHE WHO DARES

Strength & Power

Adversity makes life more interesting. Overcoming it makes life more meaningful.

I find it so frustrating and confusing when people say to me ‘OMG you’re so lucky’ my usual response is to politely smile while having a quiet split-second memory flashback of why I don’t perceive this statement to be true. Strength and Power takes you on a journey through my life and describes all of the setbacks and adversity I have faced.

Some of you may be facing similar challenges right now – including losing a loved one to cancer, domestic violence, rape, homelessness, being unemployed and on benefits, divorce, being a single parent, serious illness, debt, fuel poverty to name a few.

I’ll share with you my quiet split-second thoughts when people say to me ‘OMG you’re so lucky.’ I don’t believe it was because of luck I am where I am today, I guess I found a profound Strength and Power to keep moving forward with determination, and I believe you can too.

Buy the book here Strength & Power

About – Jo Gilbert 

Happily married to my husband Craig for the past 9 years. I have three adult children, two grandsons, and three dogs. I spend most of my time in the UK and Lanzarote, where I run or provide support for several businesses.  

My career has seen me travelling to many different countries to support my clients in growing their businesses or simply providing insight into emerging markets or new technology, I’d love to add to this ever growing list which includes South Africa, America, Italy, Amsterdam, Spain, Ireland.

I am an Amazon #1 Best Selling Author of Strength & Power and She Who Dares, Business Consultant, Success Coach and Mentor in the corporate world for the past 19 years.

I support business entrepreneurs around the globe in creating their own version of success. By combining traditional business tools and techniques with personal development tools including Visualisation, Goal Setting, Mindfulness, and Meditation.

I work predominantly in the Energy sector in the UK, with a strong focus on customer journeys, processes and service improvement.  I also provide strategic support for a number of clients in various other sectors including coaching, recruitment, maternal and perinatal mental health, early years consultancy to name a few.

I am an Advisory Board Member for More Than A Tick Box.  I provide practical business advice, strategy and coaching to the Co-founders on a weekly basis.

I also work with Authors and Co supporting authors from all over the world with the creation of publication files in various formats for print and digital platforms.

I am an accredited Mindfulness and Meditation Teacher, a certified NLP Master Practitioner, NLP Personal Development Coach, NLP Life Coach, NLP Self Esteem and Confidence Coach and a Hypnosis Practitioner. I work on a 1-2-1 basis with clients to really get to the core of events, thoughts or feelings which can hold you back in your career, life or business.


Business & Success Coaching

Business coaching and support for new and existing entrepreneurs, business owners and management teams.  Do you have a business idea and need support to get started? Are you ready to take your business to the next level? Does your management team need support to up-level your business?

I offer a  unique 12-month package The Lift ™️, which includes 1-hour weekly or fortnightly accountability video calls with me via Zoom. You will also have email and Whatsapp access to me throughout the week, to answer any questions (A fair use policy applies).

As you progress through this coaching package, I will share with you useful tools, techniques and templates to help to enhance the performance of your business. We will cover end to end requirements which can include customer journey and experience, brand development, business planning, website build, product development, business strategy, acquisition strategy, sales and marketing, technolgy stacks and so much more.

Mindfulness & Meditation 

One of the essential tools I now use and teach is mindfulness and meditation. I practice mindfulness and meditation daily ensuring I am taking aligned action during the completion of any task. This could be work-related or merely the enjoyment of a meal and intuitively eating.

What is meditation and why do I hold it so highly in my self-development toolbox?

“Meditation refers to a family of techniques which have in common a conscious attempt to focus attention in a non-analytical way and an attempt not to dwell on discursive, ruminating thought” (Shapiro, 1982) 

Let that one land with you; it is a conscious attempt to focus our attention in a non-analytical way.  Imagine if you could control and focus your attention whenever you wanted to. I have been practicing this method of focus for twenty-five years since deciding to take control of epilepsy seizures. I didn’t realise until three years ago I was meditating.

I have since gone on to become qualified as a Mindfulness and Meditation Practitioner. My 1-2-1 sessions and workshops will help you in all areas of your personal and professional development. We will really work on focussing and eliminating easily distracted and wandering minds.

And don’t worry there isn’t a Yoga mat in sight! You don’t need to be yoga fit and bendy in weird places to meditate – I teach freestyle meditation and mindfulness, it is for everyone. What we are learning is an exercise for the mind so don’t be put off if you don’t like physical activity the only muscles we are going to work on, are in your brain. Cognitive functions can be trained and exercised too!

Imagine if you were fully aware of what you were eating and drinking.  The focus, attention, and awareness that meditation and mindfulness can provide you to ensure you intuitively eat and prevent unnecessary weight gain – no more faddy diet plans!

What about laughter meditation or love and kindness meditation? Or Sports meditation, or endurance meditation? I can work with you to enhance and improve so many areas of your life and daily wellbeing.

Get in touch for more details and an informal chat.




Services Available to You

Business & Success Coaching

1-2-1 Personal and professional growth packages. Whether you are new to business or an established business owner I can support you to ensure revenue and profit growth.

Meditation & Mindfulness

Guided Meditations and Mindfulness Coaching. 1-2-1 sessions. To help in all areas of your day to day life. Personalised Meditation downloads also available on request.


Mindfulness & Meditation, Book writing, Business coaching, Peak Performance and so much more!   1-2-1 retreats available for those looking for a more personal experience – Lanzarote & UK.           Message for Details

Key Note Speaker

If you are looking for a guest speaker or panelist at your conference or event.  I have a vast experience of  conference speaking appointments. I am happy to collaborate on social media groups also.

Tools & Techniques

When Adversity Strikes
Adversity put plain and simply is when a situation or circumstance doesn’t work in your favour and makes you feel very uncomfortable.  Your sub-conscious mind instantly selects you a ‘coping mechanism’ from a rather long pre-defined list and over time your conscious mind adjusts this initial selection to one you are more comfortable with and aligned to.  So the situation or circumstance you were originally facing no longer makes you feel discomfort or stress, or at least reduces those feelings to something which you find more acceptable.

Did you know that there are 8 different types of coping mechanisms?

  • Adaptive
  • Attack
  • Avoidance
  • Behavioural
  • Cognitive
  • Conversion
  • Defense
  • Self-harm

These can then be broken down even further in to 40 different sub categories.

In our 1-2-1 sessions, I will cover coping with adverse life situations such as divorce, unemployment, cancer, ill health, domestic violence, poverty and financial hardship, just some of the topics covered in my book Strength and Power. We will map out and plan a strategy for recovery and move forward in a positive, mindful, fully aware and happy state.

If you need personal or career support and guidance or mentoring, my 1-2-1 coaching packages can be tailored to suit your individual requirements.

Showing Up for Yourself
Its easy to show up for other people, but when it comes to actually doing something for ourselves our sub-conscious mind of chatter will come running in to fill our head with all sorts of noise. You are not good enough, no-one will like me, what if I fail -sound familiar?  The chatter is constant until it convinces us to stand still.

Have you ever been invited to a party and come up with endless reasons why you can’t go e.g. its cold outside, ill miss my favourite TV programme, I don’t know anyone, I’ll be on my own, what if no-one talks to me, I don’t fit in.  Right up to the point where you either don’t show up and offer no explanation for the no-show or you contact whoever invited you and make up some story like your cat got sick.

What about not applying for that dream job?  Starting your own business?  Going on that dream holiday? or meeting your dream partner? I guarantee you aren’t showing up because the sub-conscious mind chatter is holding you back.  Working together we will look at these barriers to moving forward and break down these self-sabotaging beliefs, to ensure you achieve your very own version of success but everyone’s ‘success’ is measured differently.

Dealing with Adversity Top Tips
Adversity is inevitable for all of us. It won’t ask your permission it will just drop in on you unexpectedly, my top tips for dealing with it would be:


  1. Don’t immediately adopt a negative response to adversity and set-backs.  I know this may be challenging, but don’t give a negative or upsetting situation more than 5 minutes of airtime. It’s how you respond to it that will determine how quickly things will get back on track for you.  I always told my children when they were faced with challenges or difficult situations, if you keep saying ‘I can’t’ then you won’t, it becomes a self-fulfilling prophecy instead tell yourself the positive affirmation ‘I can, and I will’.  Focussing on the negative will only hold you in the adverse situation or circumstance and could lead to depression. Acknowledge adversity when it happens, there is nothing you can do about it, it has already happened, it’s how you respond to it that will be the difference.
  2. Look after yourself! Self-love is really important.  If you don’t look after yourself, you will have nowhere to live. Take positive affirmation action every day to ensure you are living your happiest life and taking care of your own personal well-being.
  3. Give yourself a break!  Don’t go beating yourself up daily if you make a mistake or forget to do something.
  4. Be fully aware of negative chatter going on in your mind.  Don’t listen to it and recognise it when it happens.  Show up for yourself and stop the sub conscious ego from taking over with negative chatter.
  5. You are the average of the five people you spend the most time with.  Check those five people out and if they aren’t like-minded to you and share in your positive beliefs and values then it’s time for change.
  6. Put yourself in to adverse situations, the more you face and deal with adversity the stronger you will become at overcoming it.  Do something that challenges you every day, step out of your comfort zone and take some risks.
Goal Setting
Lets talk Goal Setting.  There are two basic steps of goals setting, firstly deciding what is is you want to achieve, and secondly why you want to achieve it.  Next you need to get really smart about this and when I say smart I mean SMART.

Specific:  get the details down of what it is you are trying to achieve. Be as specific as possible, simply saying id like a new car is a start but it isn’t enough. Better is “Id like a new family saloon, with additional safety features so I can take the kids out on day trips when they are on school holidays in April”

Measurable: When do you want to achieve this goal by and how are you going to measure your progress towards achieving it? Be as precise as possible here.

Achievable: If your goal is seemingly unachievable you will give up, always celebrate the small wins, take small positive achievable steps and as I would tell anyone never try to swallow the whole cake, a slice at a time is plenty.

Realistic: SO you want to become a millionaire but you’re earning national minimum wage?  Great, Im not saying one day you won’t become a millionaire but you will need to be realistic about how you are going to achieve this – theres is a lot of planning and hardworking involved, unless of course you hit the lottery jackpot but highly unlikely the odds are stacked against us.

Timely: Set yourself a time frame in which to achieve the goal.  If you don’t there won’t be anything urgent about the delivery of it so it will always get pushed to one side or worse completely forgotten about and given up on.  Goals without timeframes are simply dreams with no action plan.

Next we will begin to visualise your goal to make this seem even more realistic, if you can see it in your mind, you will feel it in your heart and do everything in your power to get to the goal destination.


Contact Me