Jo Gilbert

There are no traffic jams on the extra mile

About Me

I enjoy a simple life really when I’m not working I spend my time with my family and friends. Truthfully I enjoy nothing more than a lazy Sunday at home snuggled on the sofa with my three dogs, a good book or movie to watch, a nice bottle of red wine and a take-out or roast dinner. I spend my time between the UK and Lanzarote, where I now live. Technology today allows me to work location independently and also cuts down on unnecessary travel costs.

A life-threatening illness in January of 2009 became a defining moment for me and my career, I had a lot of time to reevaluate what it was I wanted from life and to change my direction of travel, so shortly afterwards I left my role of 10 years at npower and set up  Smart Change, and I have never looked back.  

I have since gone on to develop my own personal development brand, I have authored a best selling book ‘Strength & Power’, co-authored a further Best Selling book She Who Dares, became a Practitioner of Mindfulness and Meditation and continue to support new energy brands entering the UK energy markets.

I carry a small pebble with me each day – a ‘gratitude rock’ just to remind me of everything I have in life and how lucky I am, not necessarily with wealth or material possessions but life itself,  good health, a lovely family and being blessed with two beautiful grandsons, the best ever friends and a rewarding career. 

My passion is making a difference and adding value, a simple smile to a stranger may be the only smile they get that day.  I have translated this passion into my career, I’m an advocate of supporting individuals and businesses in developing their ideas into viable businesses and supporting them through the first years of growth.  .I also have a keen interest in delivering reductions in fuel poverty and poverty-related health issues in the utilities sector via lower tariffs, innovative technology and community energy based schemes.  I am keen to work with  energy suppliers, local authorities, community groups and technology providers who appreciate how difficult it is for far too many families to heat their homes, many choosing between heating or eating, something I myself have faced in the past. This should not be happening in today’s society.  There is so much more to be done and as the industry ramps up the mass rollout of smart meters, we can look at alternative technology such as the internet of things (IoT) and Artificial Intelligence and Machine Learing to deliver tangible benefits to communities and households who need it the most. 


  • Business Strategy
  • Stakeholder Management
  • Program Management
  • Customer Experience & Journeys
  • Smart Metering
  • Process Improvement
  • Tackling Fuel Poverty
  • Project Planning
  • Residential and Commercial Utilitys
  • Community Energy
  • Business Transformation

Work with Jo

1-2-1 Coaching

3,6, 12 month or rolling packages available

Business start-up and early years growth

Personal development and mentoring

Peak Performance and Success


Jobs & Skills


My career began working in Distribution, Retail and Transport for 16 years, it wasn’t until the year 2000 I moved industries and began my career in utilities. Which has spanned from being an accounts manager at npower to now advising the industry’s big players and new market entrants on a strategic and operational basis. I was the sole consultant brought in to set-up and launch of Robin Hood Energy, the country’s first fully licensed not for profit energy supplier in 2015. I developed the business case for them, built the financial model, ran the procurement that got full approval for a commercial investment loan of £11.6million. I was integral to the setup of the end to end operational supply company, supporting the city council in this major programme of work. I was asked by Nottingham City Council to stay on and run the company, delivering the actual business case I had created for them as well as continuing my consultancy for others.

Towards the end of 2015, I took part in a televised interview where I was asked to give evidence to the National Assembly for Wales, advising the panel on the future of energy supply in the country. During 2016, I was invited as a guest speaker for many conferences and events including the PRASEG annual conference, where I joined the panel discussion which focused on the wide range of innovative energy projects happening at regional, local authority and community level; the new technologies that are enabling this transition; how these are shaping the UK’s future energy landscape and how they fit in with the government’s devolution agenda and wider energy and climate policy goals. I also lead the development of the white label and partnerships strategy for Robin Hood Energy and brought to market White Rose Energy on behalf of Leeds City Council,  Brighter World Energy on behalf of Switch On Ltd and The Energy Deal Ltd all white label partners of Robin Hood Energy. Prior to finishing my contract with Robin Hood Energy, I secured a white label partnership with Ebico Ltd who had operated for the past 16 years as a, not for profit white label provider with Scottish and Southern Energy – this was a big win and great final deliverable. In addition to this, in 2016 I also provided market entry support to Brook Green Supply Limited, a brand new fully licensed commercial supplier, whom I also obtained shipper licenses for.

In 2017 I provided UK market entry support to ESB Energy, Orbit Energy and Inspired Energy PLC(Bluebell Energy) all fully licensed to supply gas and electricity to UK residents and businesses.

For the past year I have been solely focussed on the design, developent and build of a very well known Brand who was exploring entering the UK markets. 

I continue to support energy suppliers who have either entered or are considering entering the UK markets and I am also working with a variety of clients who aim to deliver innovation to the sector.  

I have diversified my business and mentor support packages to micro businesses & small medium enterprises and individuals from a variety of industries, business sectors and trades.

Key Roles

I provide strategic and operational support to organisations of all sizes, with varying business models for entry into the UK markets.

Assist companies with procurement of key contracts for billing, CRM, metering agents, market messaging, smart metering, meter asset funding.

Programme and project management of major programmes of work with investment funding of circa £12m.

Operational design, business processes, regulations, third party management, financial and business planning, risk and issue management, key performance indicator benchmarking, development and monitoring, SLA delivery


London, United Kingdom

Established in 2018, 

Established to support innovation in the UK energy markets by supporting agile, creative and disruptive thinking technology companies, forward-thinking energy suppliers and new market entrants.  Implementing the very latest technology showcasing Artificial Intelligence, Automation, Cloud Hosting, Omnichannel customer experiences to drive operational efficiencies and improve margins on an ongoing basis.

Chief Operating Officer |Temple Energy Limited (Oct 2018 – Oct 2019): Supported market entry activity of a fully licensed supply business for a very well-known Brand who was exploring entering the GB Energy Market. Responsibility included the purchase and procurement of major contracts including wholesale energy counterparty agreements, billing, CRM, market messaging, DCC adapter, meter asset provision and metering agents. Working with Amazon and a leading Amazon Tech partner to build out middleware systems for automation. Development of the business plan and liaising with all industry parties including the regulator Ofgem. Attending investor appraisal meetings.

Managing Director | October 2018 (Current)


Stoke-on-Trent, United Kingdom

Clients include: ESB, Robin Hood Energy, EDF Energy, Bglobal Metering, Utiligroup, Glide Utilities, Smart Metering Systems, Thirteen Housing Group, Energy Global, APSE Energy, Inspired Energy PLC

Inspired Energy PLC – Operations Director – GB Supply / White Label Solutions

Energy Global PTY Ltd – (Thistle Energy Supply Ltd).  Chief Operating Officer – GB Supply

ESB / Electric Ireland, supporting the programme of work as a UK Markets SME.  Assisting on several areas of CME business readiness including system configuration, procurement of metering agents MAP, MOP, MAM, DC/DA/DR, payment providers, market messages, various contracts, T&Cs, Business Process Design reviews, Operational procedures.

Supporting the set-up and licensing of Brook Green Supply Ltd – Full Market Entry, obtaining fully licensed SME & I&C supplier business and shipper license.

Nottingham City Council – Robinhood Energy. Reporting to the Board, bringing across expertise to elevate the new energy company and extend its reach, engage with key stakeholders, raise awareness and drive revenue through the development and implementation of business and marketing strategies. Full management responsibility for Robin Hood Energy with a focus on delivering commercial results, managing performance and ensuring compliance with all regulatory requirements.

White Rose Energy (Leeds City Council) – Market Entry
Brighter World Energy (Switch On Ltd) – Market Entry
The Energy Deal Ltd – Market Entry
APSE Energy – Advising several Local Authorities on market entry

Managing Director | March 2010 – March 2018

Lead Consultant | July 2010 – June 2012

Customer Operations and Change Manager | Jan 2000 – June 2007

Specialist Areas

  • Business Strategist / Success Consultant
  • Strategic Business Planning
  • Business Design, Development & Growth
  • E2E Customer Operations & Business Process
  • Risk & Issue Management
  • UK Market Entry
  • Regulation and Supply Licence Conditions
  • Programme / Project Management
  • Customer Experience / Journeys
  • Smart Metering / Pay as You Go

Victoria Warren

Jo is one of the most successful people I know, and this is down to her down to earth nature and ability to vision. I worked with Jo at RWE npower but also through running my own business. Jo gives sound business advice and is always helpful with people focus. A true leader and an expert within the energy sector. Anyone working with Jo will get excellent results!



Victoria Warren

Co Founder The Energy Deal Ltd

Abigail Horne

14 years is a long time to say you have had the pleasure of working with someone for, and that is the case for myself and Jo. Although we work in completely different industries, I have spent over a decade learning every business skill imaginable from this absolute expert. She has literally nurtured me from the age of 18. I don’t use the word ‘expert’ lightly, Jo is undoubtedly a business expert whom I have watched develop successful company after successful company over the years. From the outside, she seems to do this effortlessly, but watching closely for 14 years you truly see it is her outstanding work ethic and dedication to her clients. Jo is the true definition of innovation, her ideas are original, well documented and thought out, and she executes them powerfully. If you get the chance to work with Jo, move very quickly because she is rightly very sought after. I am literally honoured that our business relationship is one set to last a lifetime.

Abigail Horne

Founder Authors & Co

Gemma Angarhad

I don’t know where to start as there are so many wonderful things to say about Jo but to summarise I’d say Jo has laser focus and superior vision. When you don’t know where to turn and are questioning your direction, Jo will show you the way with ease, whatever your industry. Nothing is too much trouble and she never, ever gives up. One of the highlights of 2018 for me was meeting Jo. Absolutely do not hesitate to work with this inspirational, strong, intelligent woman.

Gemma Angharad MCIM

Award Winning Marketing | Best Selling Author


Donna Davies

I’ve worked with Jo for several months. She is extremely professional, educated & highly experienced in every aspect of business. There’s not much she doesn’t know and she has always provided me with sound guidance. Her advice can be hard to hear sometimes but it always makes complete sense. I would highly recommend her as a business coach and honestly can’t thank her enough for her continued support.

Donna Davies

Co-Founder: More Than a Tick Box

Joanne Smalley

I attended one of Jo’s retreats at the end of 2018, with a sense that I was ready to grow my business to the next stage, but not really sure how to do it. After an incredible few days of discovery in the sunshine, I left Lanzarote with a renewed sense of purpose and a clear plan to achieve my goals. Jo has a way of cutting through the ‘crap’ and getting right to the heart of the matter and I am excited about what the future will bring. If you are struggling to find a way forward, either with your business or personal life, I can highly recommend spending time with Jo, either on one of her retreats or virtually. I can’t wait to go back next year for our ‘accountability’ retreat!

Joanne Smalley

Marketing & Communications Consultant

Patricia Nolan

I wanted to thank you for all the hard work, advice, guidance and support you have given me over the last few months getting us ready to enter the GB Energy market for CME. It’s been a pleasure working with you on this interesting journey and learning about the GB energy industry from you during this time. I wish you all the best with your new role and please keep in touch.



Patricia Nolan

Head of Operations, GB Supply, ESB

Deborah Watson

A staight-talking coach with a sense of humour, huge experience, and true empathy around the trials and tribulations of building a business. If this is the kind of package you’re after in an advisor, then Jo is definitely the woman for you. She’s a superb networker and has a passion for connecting like-minded souls. A real motivating force to have on your side for any project or challenge you’re undertaking.

Deborah Watson

Founder: Wednesdays Child | Elegantly Her

Phil Hale

Jo is a tenacious project manager who constantly seeks to deliver above expectations. One of Jo’s greatest strengths is her ability to create a network of stakeholders that she can rapidly call upon to push work forward. I am always confident in Jo’s ability to deliver, knowing that “leave it with me” means resolution will be around the corner.



Phil Hale

Senior Product Manager at Experian

Sue Crabtree

Jo is a very focused, competent and successful project manager. Jo works at an extraordinary pace to understand requirements, identify and resolve issues and achieve objectives using a range of PM tools and techniques. An inspiring team player, with creative instinct and a strong sense of fun. I would recommend Jo to you, without hesitation

Sue Crabtree

Project Manager at National Grid

Elizabeth Kenny

Jo is an experienced Business Change Manager and is an asset to any team or organisation. Her drive and committment are second to none, she consistently delivers to time and quality and has a capacity for work that is impressive. She regards any problem as a challenge and is innovative and resourceful when finding a solution to that problem. Her knowledge of smart metering is extensive, as is her understanding of the industry. It has been a pleasure and a privilege to work with her and I would recommend her without hesitation.

Elizabeth Kenny

Smart Metering Project Manager at RWE npower


Contact Me

UK | Lanzarote, Spain